I’ve seen a little bit of buzz about the new “decision-making tool” Hunch, so I took it for a spin last evening. I’m impressed with its robust feature set, but a bit dubious about its utility.
The first thing I did was search for “Where should I eat lunch on Friday?” The closest topic match it presented was “What should I eat for lunch?”, although there were a number of topics like “Where should I eat in Seattle?”. It then asked me seven or so questions about my preferences before giving me its answer: Mexican Food.
Thus far, I was unimpressed. But, I decided to delve in a little deeper. I started with the homepage, which asked me a series of twenty questions and then prompted me to sign up for an account so that it could save my preferences and learn from my answers.
Once my account was set up, I decided to try something a bit more focused. I recently purchased a new lawn mower, so I searched for “electric lawn mower” and found an appropriate topic: “Which type of lawn mower should I buy?” I answered a few questions, and it suggested that I should acquire an electric lawn mower. One of the features on the result page is “Pros & Cons from People like You”. The first entry listed dealing with an electric cord as a con. Well, I got a cordless electric mower, and there really should be a distinction made. So, I figured this was a good opportunity to try out the user contribution portion of the site.
I created “Cordless Electric Lawn Mower” as a new result, selected a picture to illustrate it, marked which of the answers to the existing questions applied to it, created a new question with four answers, and finally marked which of the existing results applied to each of my new answers. To Hunch’s credit, this was a very easy process, and I felt completely comfortable throughout the entire process.
While I think the interaction design of the tool is quite good, and I rather like the concept, it is questionable whether or not it will ever become more than an amusing diversion. So far, the few topics I’ve explored have been superficial at best. The lawn mower question, for example, needs to be fleshed out in much finer detail, asking about swappable batteries, cutting width and height, mulching vs. bagging, self-propelled and motor-assisted propulsion, and so forth, narrowing down not to a broad category (of which one is grazing animals), but to specific models. I could do this, but you would have to pay me to take the time. I only entered the one result I did because I wanted to try it out of professional interest. I have no compulsion to contribute more.
I love the concept, and who knows—maybe it will become as popular and useful as Wikipedia, but I have a hunch it will be a minor player.