The book proposal was comprised of 24 questions categorized into six sections:
- Author and Title Information
- Subject Matter
- Manuscript Information
- The Market
The very first question asked for several tentative titles and subtitles. This ended up being the most difficult decision about the book. My criteria for a good title was completely different from the publisher’s. I wanted a title that was interesting and fun—something that would intrigue a potential reader. Some of my favorite design book titles are Stop Stealing Sheep, See What I Mean, Make It So, and Form Design: Filling in the Blanks. I was proposing titles such as Sitting in the Driver’s Seat and Working with Developers for Fun and Profit with subtitles like Production Ready Web Design and Better Results Through Tight Integration with Your Development Team.
The publisher, on the other hand, was concerned with SEO and wanted to have UX in the title, along with either Design or Development. I was being given suggestions like UX Professional’s Guide to Web Design and Integrating UX and Web Design. They were mostly generic, and I didn’t feel that they gave a very good description of the book’s content. Besides that, they were boring. However, there were two suggestions that I thought had some potential.
Bridging UX and Web Design wasn’t quite right. Web design is part of UX, or UX is part of web design, depending on your perspective. They don’t need to be bridged. But, the book is, in large part, about bridging design and development. The second title suggestion with merit was UX and Web Development: Better Results through Integration with Your Development Team. It’s not worded particularly well, but it’s getting to the meat of the matter.
We bounced a number of thoughts back and forth. Mostly joking, I threw out The Unicorn Book, imagining an O’Reilly styled cover. Eventually, I had the idea of morphing the two suggestions the publisher had made, and we word-smithed the subtitle into Bridging UX & Web Development: Better results through team integration. The bridging metaphor was enough to satisfy my criteria, and the publisher got the words UX and Development in there. The subtitle speaks to the key goal of the book.
To be continued…