Last week, I had my students reading articles about defining “design”. Some of them were specifically dealing with the struggle of finding a definition (or multiple definitions) for what we do, while others were about what it means to be a designer. We had a good discussion in class last night, but I wish I would have learned of Cameron Norman’s post on his blog Censemaking a few days sooner. It would have been perfect for inclusion.
It’s been suggested that anyone who shapes the world intentionally is a designer, however those who train and practice as professional designers question whether such definition obscures the skill, craft, and ethics that come from formal disciplinary affiliation. Further complicating things is the notion that design thinking can be taught and that the practice of design can be applied far beyond its original traditional bounds. Who is right and what does it mean to define the new designer?
Titled Defining the New Designer, Cameron’s article examines definitions and descriptions of designers and what they do. He ties in discussion of Design Thinking and cites several people that were contributors to the articles I used in class, such as Sir George Cox, John Thackara, and Bruce Nussbaum. I don’t find any conclusive answers, but it raises a lot of interesting questions that are worth thinking about and discussing.
If I could pin down a result from the discussion that occurred in my class, it would be this: The field of Design continues to grow and diversify, and thus settling on any singular definition of Design is fruitless. We must prepare today’s students to think about Design not as a WHAT, but as a HOW. We must position them with the skills necessary to act as facilitators and bridge makers in interdisciplinary teams. We don’t know where they will be applying design thinking/process/methods in the future. As Dan Roam stated in NextD Journal’s special issue Beautiful Diversion, “A whole new breed of designer is waiting in the wings, and we can’t even imagine the tools, the voice, and the stage she will have.”