The conference organizers for Interaction 10 made a point of sustainability in this year’s schwag bag. Rather than giving us another screen-printed satchel, they handed out small gift bags containing the following items:
The program was a spiral-bound, 5.25 by 8.5 inch tablet—2 colors printed on a fairly heavy stock. Large print and high contrast made it easy to read in the dimly lit theater, and the spiral binding allowed you to leave it open at the current day’s sessions, each day being a full spread. As there were four different session venues, each was marked with an icon for The Theater, The Restaurant, The Square, or The Pharmacy. The tablet contained several blank pages at the end so that it could be used to take notes during sessions. It has an FSC Mixed Sources certification.
Another spiral-bound notepad was branded by SCAD. It was all blank, unruled pages, suitable for sketching, except the very last page which was laid out for “important contacts” on one side and a two-year calendar on the other. That inclusion seems a bit silly in this digital age. It is certified FSC Recycled.
There was a small, zippered bag that was hand-made locally. There were a number of different versions of the bag—mine is black on the outside with a gray zipper and pink on the inside, those being the conference colors. Rather than being silk-screened, it has a tag on the inside with the conference logo. I’m not sure what I’ll use it for, but it is a very nice bag. It contained a cheap, SCAD branded ballpoint pen, a fine-point Sharpie branded with the Interaction 10 logo, a postcard advertising Mate: The Game, an iPhone app designed by SCAD Interaction Design students, and a moo.com sample business card that acts as a coupon for a free pack of 50 cards. Moo was one of the conference sponsors, and SCAD, of course, hosted.
There was a one-sheet from Morgan Kaufmann advertising Tamara Adlin and John Pruitt’s new book, Essential Persona Lifecycle, Jon Kolko’s Thoughts on Interaction Design, Beyond the Usability Lab by Bill Albert, Tom Tullis, and Donna Tedesco, and Tharon Howard’s Design to Thrive.
Finally, the gift bag contained a Klean Kanteen, another environmentally conscious product, branded with the conference logo. It’s one of their new, wide mouth bottles.
All in all, it was a very useful, green, schwag bag that didn’t result in a lot of refuse.