The Consumer Products category of Fast Company’s 2012 Innovation By Design Awards has a lot of really cool entries. From the Nest thermostat and MakerBot Replicator to the winning entry, the BioLite CampStove that can turn any biomass into a hyper-efficient heat source, the finalists are wonders of design paired with cutting-edge technology. But one of the entries stood out for me as another delicious example of a very simple object that is taken for granted and ripe for innovation: the keyring.
Key rings are singularly awful on your nails and fingers, so it’s a wonder that it took so long to make one that’s utterly easy to use: You just press down to open the ring. “Every woman can sympathize,” says Antonelli. “Innovations really can be as simple as that.”
Designed by Drosselmeyer Design Group, Freekey is a stainless steel, flat wire with a patented wave in the middle. Press on the logo, and the end will open for easy insertion or removal of keys. You can buy it online from Exotac.