Blog of the Week: Brand New
What do Ford, Starz, Discovery Channel, the Seattle Founders FC, Thomson Reuters, SanDisk, and Intuit all have in common? They’re all rebranding themselves with new logos, and thus have all recently been featured on Brand New, one of the blogs from UnderConsideration. Brand New, on an almost daily basis, publishes opinions of corporate and brand identity work. Beginning with a visual comparison of the old mark to the new one, every post offers an informed, intelligent critique. They not only examine the graphic design of the mark, but give careful consideration to the market, competitors, trends, and any other forces that may be influencing the change. Many posts are accompanied by photos depicting applications of the mark or covering the history of the company’s logos. Posts are well researched, typically providing the company’s own marketing-speak about the transition and the description of the mark by the firm that designed it.
Brand New regularly offers content of real quality by authors that obviously know their subject. If branding and logotypes fall within your areas of interest, make it a daily stop in your browsing.