I spent one night in a Staybridge Suites this week. I had a really nice room, and the staff was extremely friendly. As I checked out, they asked that I please fill out the survey that I would be sent in email. I received it today, and I clicked the link to fill it out, because I wanted to let them know how pleased I was with my stay. Unfortunately, half way through, I closed the browser window. I had already clicked through at least five pages, each containing multiple questions. It was too much. I am way too busy to spend ten minutes filling out a survey about my hotel stay.
I get email requesting me to fill out surveys for just about everything now. Every time I make an online purchase, use an online service, or make any kind of reservation, I can expect to be asked to fill out a survey. Practically every time I’m using a commercial website, I’ll be accosted by a message in some form (e.g. slide-in, fade-in, pop-up, dialog, window), asking me to fill out a “short” survey about my experience using the site.
I’m tired of the bombardment. I’ve overdosed on web surveys, and as a result, I’m probably going to stop responding to them altogether. Their intent is to improve the experience of their customers, but you shouldn’t have to infect a patient to diagnose them.