About a week ago, Lou Rosenfeld, famed Information Architect and founder of Rosenfeld Media, announced that they are now “more than a publishing company”. They have a nice little library of books, each about a very specific subject within the field of design. One of my personal favorites, and not just because I contributed to it, is Luke Wroblewski’s Web Form Design. I’m in possession of two others that are on my reading list, and I’m looking forward to picking up Make It So, by Nathan Shedroff and Christopher Noessel. In the process of publishing these books, Rosenfeld has collected an A-List of design thinkers. It makes a lot of sense to leverage that body of knowledge in multiple ways, so they are introducing consulting and on-site training as new lines of business.
Consulting: High-value, short bursts of “teach a man to fish” consulting on dozens of UX-related topics. Bring in a guru for a couple days of advising, coaching, facilitating, showing, and mentoring, rather than extensive, long-term deliverables-based gigs. Think “brain shop” rather than “body shop”.
On-site training: Our experts teach, at the moment, 42 full-day UX courses; it’s really an incredible catalog. Remember that great class you sat in on at the such-and-such conference? Now you can have it taught to your whole team—at your own location.
And what a list of experts they have—49 at last count. Many of them are authors, like Nathan Shedroff, while others are well-known for their appearances at conferences, on podcasts, etc. You’ve got Mark Rettig, Dirk Knemeyer; you’ve likely heard of every one of them. The list of courses is also impressive, ranging from theory, to techniques, to down and dirty implementation.
I’m really interested to see how this works out, both in terms of business for Rosenfeld and the end results for the clients. I hope Lou will be sharing some case studies with us in the future.