It’s great for startups. It’s also great for anyone that wants to know more about what design is, how it is perceived in industry, and how you can get some for yourself. The page is chock full of delicious design tidbits, like Dieter Rams’ Ten Principles of “Good Design”, video clips from Objectified, and Bill Verplank’s Framework for Interaction Design. He provides the results from a survey of 78 CEOs, marketers, engineers, and designers in which he asked their opinions about design. He presents profiles of five of the most influential designer founders, and he suggests several online services through which designers can be found.
It’s a very thoughtful, informative, actionable presentation. In fact, I’ve decided to use the site as part of the introduction to my course in a couple weeks. It’s a perfect fit, since I’ll be giving my students a large helping of design entrepreneurship. Check it out and then send it to somebody who really should know more about design.