DesignAday

My name is Jack Moffett. I am an Interaction Designer with over ten years of experience. According to Herb Simon, that makes me an expert, so I must have something worth sharing. I have started this venture as an exercise to spur critical thinking about my chosen profession. I hope that others may find it thought provoking as well.

DesignAday will present a brief thought about Design every weekday.
Feb 29
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Satisfraction

ChangeWave released a report today on the trends in corporate smart phone purchases. It’s no surprise that RIM has the lion’s share with 73%. Palm’s market share is steadily declining (currently 18%, down 10 points in the past year). Newcomer Apple holds 5% with the iPhone.

As part of that study, they measured satisfaction per manufacturer. This is where it gets interesting. Apple leads with 59% of the companies saying they are “very satisfied”. 10% is Palm’s lowest rating to date. As for RIM:

“RIM ranks second with a Very Satisfied rating of 47%, though we note this represents an unusually large 8-pt decline from the previous survey.” 

This may be due in large part to the service outages that RIM has had recently. I also suggest that the iPhone may have raised expectations, resulting in lower satisfaction ratings for the other devices. This is another indication that experience is becoming more and more crucial in our products and services.