DesignAday

My name is Jack Moffett. I am an Interaction Designer with over ten years of experience. According to Herb Simon, that makes me an expert, so I must have something worth sharing. I have started this venture as an exercise to spur critical thinking about my chosen profession. I hope that others may find it thought provoking as well.

DesignAday will present a brief thought about Design every weekday.
Nov 04
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In the Details: Canister Dump

I’ve had a Fantom vacuum for over 10 years. It was a well-designed product, and we definitely got our money’s worth out of it. A circuit board went bad and the beater stopped turning. Fantom went out of business several years ago, so I decided repairing it wouldn’t be a good option. My in-laws decided they would give us a new vacuum as an early Christmas gift, so my wife and her mother went shopping on Monday. They came home with a Dyson.

When I got home from work, Susie excitedly showed me how to empty the canister. The Fantom had a canister, which was a huge improvement over dealing with bags, but the Dyson takes it a step further. Where you had to rotate the Fantom’s canister and pull the lid off, the Dyson has a lever that opens the bottom of the canister. You just hold it over the trash can, pull the lever, shake it a little, and then close it again.

Once again, thoughtful design resulted in small details leading to the sale of a more expensive product. There are other features that set this model apart for her, but I’ll leave those for future posts.

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