Interaction 12: IxDA Interaction Awards

Friday night of the conference found attendees gathered in the Round Room of the Mansion House, home of the Lord Mayor of Dublin. It was a spectacular venue for the very first IxDA Interaction Awards ceremony, sponsored by Google. With over 300 submissions from 33 countries, the judges had their hands full. The jurying was documented in professionally-produced videos that were used to announce the winners in each of the six categories, as well as Best in Show, Best Concept, Best Student, and People’s Choice.

When I attended the first Interaction conference in 2008, I had a strong feeling that it was an important event—a major pivot point for not just the organization, but for the profession. I had that feeling again during ceremony. Interaction Designers from all over the world were celebrating and honoring the outstanding work of their peers with the same gravitas as the film industry at the Oscars or the music industry at the Grammys. And well we should, for our work is just as significant in the number of people it reaches and the profound effect it has on society.

If you think that I’m overstating the importance of the work or the awards, I encourage you to view the finalists—each is showcased in a short video. The range of work is impressive. The creativity and ingenuity is inspirational.

The team that took on this initiative has much to be proud of, and our community owes them a debt of gratitude. This is the beginning of a tradition that has huge potential for increasing the public awareness of our profession.