As much as we might like to think of design as something special, it is one of a multitude of skill sets that make for a successful product. The cover of Terry Winograd’s book Bringing Design to Software illustrates the concept as a bright red ball tossed into an array of cogs. One of Winograd’s students once told me that Winograd did not like the cover—it looks like the red ball is going to get caught in a smoothly running machine and jam up the works. That’s decidedly not the message he hoped to get across. In the reality of a software development firm, design is one of the cogs. It isn’t any more or less valuable than the other cogs that all work smoothly together. A designer must integrate her process and tools with those of the developers, testers, sales, and management to be most effective.