Speaking of old...
The majority of the objects at my vacation spot, both natural and man-made, are far older than I am. As we were making dinner Saturday evening (the same evening as as the power outage), I was wrapping some ground turkey in aluminum foil to brown on the grill. The box, while physically the same as aluminum foil packaging today, was obviously designed in the sixties. The brand name was Alcoa Wrap. Although I am aware of the company, I had never heard of the product. I happened to finish the roll, and in the bottom of the box found the piece of paper shown below.
Sure enough, the Rambler that was being given away was a “new” 1961 Rambler station wagon. It was an amusing find, but it also made me think about brands and consumer culture. Neither Alcoa Wrap nor Ramblers are on the market today, although Alcoa purchased Reynolds Metals, makers of the top brand of aluminum foil, Reynolds Wrap, and the manufacturer of the Rambler, through a series of mergers, ended up as AMC, which was finally purchased by Chrysler. In another fifty years, where will our brands be? What will become of Apple, Nike, and McDonalds? It is hard to imagine them disappearing, and yet the recent negotiations between Microsoft and Yahoo! are a perfect reminder that the tectonic plates of consumerism are shifting.
Other brands/products mentioned on the flyer:
Rival - still making kitchen appliances, but not an electric home food slicer.
Hammond - still making organs after merging with Suzuki.
Heilite - As far as I can tell, they are out of business, but their camping trailers are still popular.
Duraflite - discontinued boat model made by Duracraft, currently owned by Bentley Industries, which still produces Duracraft boats.
Fairchild - then makers of sound cameras and projectors, later played a large role in silicon valley, and is now a major supplier of power management products.
Tappan - manufactured ranges and microwave ovens, but was later purchased by Electrolux.
Can-O-Matic - from what I can tell, this was one of the first, patented electric can openers, which was eventually acquired by Rival, but they no longer make can openers.
Zebco - still selling fishing reels.
Hallite - cookware by Wear-Ever, a company that has vanished, leaving items to sell on eBay.